What you can learn from Nokia and RIMM – Innovate or Die
I first started writing about Nokia and RIMM back in 2009 and wrote a series of articles that predicted the demise of Nokia and RIMM. It has been over 2 years and I felt that we need to revisit this and see how these predictions worked.
Here is a chart that shows the 5 year drop in value for Nokia from a high of $150B in 2008 to hovering around $15B :
RIMM is a similar story whose market cap dropped from about $80B in 2008 to $7B now.

The biggest lessons to learn for startups from these companies are:
1. Great Product and User Experience is everything
2. Innovation today = design + technology + great execution + people
3. Never get comfortable with your position in the market. your competitor may be a new entrant you were least expecting to be able to disrupt the market you play in – typically other startups or in this case manufacturers of Computers (Apple) or the worlds leader in Search (Google)
Related Reading:
1. Looking into the Crystal Ball – Will Nokia be able to survive?
2. The musical chairs at Nokia
4. Nokia – The story of an awesomely innovative company getting out-innovated
5. Apple iPhone profitability surpasses Nokia


“Innovation today = design + technology + great execution + people” – Very succinctly said. Execution is paramount.
StartUp Media (@SUmediaPune)
February 8, 2012 at 1:52 pm